How Can Facebook Help Promote Your WordPress Blog?

When it comes to promoting your WordPress blog, social media holds the key to reaching new audiences, establishing your brand, and increasing website traffic. Among all the social media platforms, Facebook, boasting 2.85 billion monthly active users, is undoubtedly the most popular, making it the perfect spot to share your blog content. In this brief tutorial, we’ll navigate the ins and outs of sharing your WordPress blog on Facebook effectively.

The Benefits of Sharing Your Blog on Facebook

Before diving in, it’s essential to grasp how sharing your blog on Facebook can help you and your blog expand its reach. Some of the benefits you can gain by promoting your blog on Facebook include:

1. Increased visibility, giving you access to a massive audience you might not reach otherwise.
2. More engagement by encouraging followers to share or comment on your posts, leading to more engagement and reach.
3. Improved brand awareness and more followers and customers.
4. Better SEO through Google’s consideration of social signals when ranking websites in search results. When your blog post gets shared on Facebook, it signals to Google that your content is popular and valuable, improving your search engine ranking.

How to Share Your WordPress Blog on Facebook

Step 1: Install a Social Media Plugin on WordPress

To share your blog on Facebook, install a social media plugin that lets you connect your website to Facebook. The WordPress plugins available include Yoast SEO, Jetpack, and Social Media Share Buttons, but let’s use Jetpack for this tutorial. Go to WordPress Dashboard > Plugins > Add New, search for Jetpack, and click Install Now. Once installed, click Activate.

Step 2: Connect Your Facebook Account to Jetpack

To connect your Facebook account to Jetpack, go to WordPress Dashboard > Jetpack > Settings > Sharing. Under Publicize, click Connect Your Social Media Accounts and select Facebook. Grant Jetpack permission to manage your Facebook pages and profiles.

Step 3: Configure Your Sharing Settings

Configure your sharing settings. WordPress Dashboard > Jetpack > Settings > Sharing, scroll down to Publicize Connections, and click Connect. Find Facebook, and click Edit Connection. Now, configure the settings for how your blog content will be shared on Facebook, including the title, message, and image.

Step 4: Add a Facebook Sharing Button to Your Blog

Add a social sharing button to make it easier for your readers to share your blog posts on Facebook. Jetpack provides a social sharing button that you can use in various locations on your website, like the sidebar, footer, or after the content. To add a social sharing button, go to WordPress Dashboard > Jetpack > Settings > Sharing, and scroll down to Sharing Buttons. Configure your sharing button’s appearance and placement.

Step 5: Share Your Blog Post on Facebook Manually

While Jetpack lets you share your blog content automatically, manually sharing your posts on Facebook gives them an extra boost. Here’s how:

1. Copy the link to your blog post.
2. Log in to your Facebook account.
3. Click on the “Create Post” button located on your Facebook home page.
4. Paste the link into the “What’s on Your Mind” box.
5. Edit the text to include a short summary of your article.
6. Add a relevant image to your post if applicable.
7. Click on the “Post” button.

Conclusion

Promoting your WordPress blog on Facebook is an effective way to grow your audience, build your brand, and increase traffic to your website. By installing Jetpack to connect your website to Facebook, adding a social sharing button to your website, and manually sharing your posts to Facebook, you can maximize your promotion efforts and reap the benefits of social media marketing. Remember, consistency is key, so aim to share new posts regularly and engage with your followers to build a strong presence on Facebook.