The Importance of Clickable Emails in the Digital Age

As the world goes more digital, it can be perplexing to figure out how to effectively communicate with clients and potential customers. Luckily, email marketing has become an important tool for businesses to reach out to their audience. However, simply sending a regular message to your email list is not enough in this bursty age. You need to create a clickable email that can lead to conversions.

Website Owners Need Clickable Emails

For website owners, using email marketing to convert visitors to subscribers is becoming increasingly essential. One way to do this is by adding clickable email links to your WordPress website, which will direct your audience to your email subscription page. Here’s how to make emails clickable in WordPress:

Steps to Make Emails Clickable

1. Copy Your Email Address

The first step is to copy your email address to your clipboard. You can do this by highlighting the email address with your cursor and using the keyboard shortcut “Ctrl+C” (Windows) or “Command+C” (Mac) to copy it. If you’re using an email provider like Gmail or Yahoo, you can click on the email address to copy it.

2. Open the Page or Post Editor in WordPress

After copying your email address, open the page or post editor in WordPress by going to your dashboard and clicking on “Pages” or “Posts” and then clicking “Add New.”

3. Enter Text and Highlight It

In the page or post editor, enter the text that you want to link to your email address, like “Click here to email us.” After entering the text, highlight it to make it a clickable link.

4. Click the Insert Link Button

With the text highlighted, click the “Insert Link” button in the editor. This will bring up a pop-up box for you to add the link.

5. Add Your Email Address as the Link

In the pop-up box, paste the email address you copied in step one into the field for the URL or email address you want to link to.

6. Save and Preview Your Page or Post

After adding your email address as the link, click the “Save” button to save your changes. You can then preview your page or post to ensure that your email address is clickable.

7. Test Your Clickable Email

It’s essential to test your clickable email link to be sure it’s functional. To do this, click on the email link on your webpage, and it should automatically launch your email client or prompt you to enter an email address.

Tips for More Effective Clickable Emails in WordPress

• Add an appealing call to action

Adding a persuasive call-to-action encourages your audience to take the desired action. For example, you could use “Book Now,” “Schedule an Appointment,” “Get a Quote,” or “Request a Demo.”

• Use contrasting colors

Using contrasting colors makes the email links visible and more clickable. Choose colors that stand out from the surrounding text or images.

• Use clear and concise messaging

Be sure to use clear and concise messaging in your email links. Use language that is easy to understand and straightforward.

• Keep your email addresses consistent

Make sure your email addresses are consistent across your website, social media accounts, and any other online listing. Consistency builds credibility and makes it easier for people to find and contact you.

Final Thoughts

Email marketing is one of the most effective and affordable ways to reach out to potential customers and clients. By making your email address clickable on your WordPress website, you increase the chances of reaching out to more targeted leads. Fortunately, making an email clickable is a simple process that you can do in just a few minutes. Follow the steps, use the tips and tricks, and watch your email list grow!