Facebook Pixel: A Guide on Removing It from WordPress

Facebook is a giant in the world of social media, and businesses cannot afford to ignore it. Aside from promoting their products and services, Facebook offers a variety of features to businesses. One of these features is the Facebook pixel, which is a code used to track user behavior on a website. It tracks actions such as clicking on a website, making a purchase, and adding an item to their cart.

Although the Facebook pixel is a valuable tool for businesses, there might be a time that it has to be removed. Whether it’s because of a change in marketing strategy or shutting down a website, this guide will assist you in removing the Facebook pixel from WordPress.

Step 1: Logging in to Your WordPress Dashboard

To begin removing the Facebook pixel, log in to your WordPress dashboard. Navigate to the “Plugins” menu on the left-hand side of your screen.

Step 2: Finding the Facebook Pixel Plugin

Once on the “Plugins” menu, search for the Facebook pixel plugin you have installed on your website. You can either type “Facebook Pixel” on the search bar or look for it manually from the plugin list.

Step 3: Deactivating the Plugin

Upon locating the Facebook pixel plugin, click on the “Deactivate” button to turn it off. This will disable the plugin, and remove the Facebook pixel code from your website.

Step 4: Removing the Plugin

If the Facebook pixel plugin is no longer needed, it can be entirely removed from the website. Click on the “Delete” button next to the “Deactivate” button to remove it completely from your website.

Step 5: Removing the Facebook Pixel Code from Your Theme

Deactivating and removing the Facebook pixel plugin does not mean that the code is entirely gone from your theme files. You will have to go to your theme editor and search for the code to remove it entirely.

To access your theme editor, click on the “Appearance” menu on the left-hand side of your WordPress dashboard, and select “Theme Editor.” Once on the theme editor page, navigate to the “Header” section of your theme, and delete the Facebook pixel code entirely from your header file.

Step 6: Clearing Your Cache

Clearing your website’s cache is essential to ensure that your website is up-to-date, and no residual code is still present. You can use a caching plugin like WP Super Cache, W3 Total Cache or WP Fastest Cache to clear your cache with just a few clicks.

To clear your cache manually, log out of your WordPress dashboard, and clear your browser cache by going to your browser’s settings and selecting “Clear Browsing Data” or “Clear Cache.”

Step 7: Verifying that the Facebook Pixel is Removed

After completing the previous steps, verify that the Facebook pixel has been removed from your website. Use the Facebook Pixel Helper, a browser extension provided by Facebook, to check if the Facebook pixel is present on your website. Install the extension in your browser, navigate to your website, and click on the Facebook Pixel Helper icon.

If the Facebook pixel is no longer present, congratulations, you have successfully removed the Facebook pixel from your WordPress website.

Conclusion

The Facebook pixel is an essential tool for businesses to track user behavior on their websites. However, there may come a time when it has to be removed entirely. By following the outlined steps in this guide, you can remove the Facebook pixel from WordPress without any residual issues. Remember to disable the plugin, remove the code from your theme files, clear your cache, and verify that the pixel has been removed.