Get Perplexed and Burst with Excitement: Setting Up an Email Newsletter on Your WordPress Website

Email newsletters are a fantastically fantastic way to communicate with your fanbase while providing them the juicy deets they crave like a vampire wants blood. When done correctly, it can increase engagement and the loyalty of your audience toward your brand, as well as drive traffic to your website like hotcakes. Are you ready to learn how to do it like a boss on WordPress? In this article, we will take you through the step-by-step process of setting up an email newsletter on your WordPress website.

Step 1: Choose an Email Marketing Service

There are so many email marketing services available that it can make your head spin like a top. We understand that. It’s a question of finding the one that suits your needs and budget like a glove. Let’s say you’re a little biz just getting started. In that case, we might suggest Mailchimp since it offers a free plan for up to 2,000 subscribers. Holla!

Step 2: Create a Mailchimp Account

Ready to get grooving? The first step is a breeze. Head on over to the Mailchimp website and create an account. Once that is done, you’ll be taken to the dashboard so we can start setting up your email newsletter. Awesome sauce.

Step 3: Create a New List

To start building your email list, you need to create a new list in Mailchimp. Like a parent creating a family tree, only this tree is all about email subscribers. We’ll make it easy-peasy for you to create a list within Mailchimp. You’ll need to enter the list name and email address that you will be sending from, add a description, and set the default ‘From’ name and email address for your emails. Are you still with us?

Step 4: Set Up Your List Settings

Whew! You’re doing so great. Next, let’s set up some basic settings for your list. All you have to do is click on the name of your list, select the Settings option, and click on ‘List name & defaults’. You can set your list name, the default ‘From’ name and email address, the reply-to email address, the default subject line, and the preview text for your emails. Are you starting to get goosebumps?

Step 5: Set Up Your Signup Form

Say, ain’t you looking sharp! Your audience is waiting for you to dazzle them. It’s time to set up a signup form that will allow your website visitors to subscribe to your email list. Mailchimp has you covered and offers a range of customizable signup forms that you can embed on your website. Cool beans! Customize the form’s look and feel and fields you want to include, like name and email address, to start collecting subscriber’s names like never before. Fasten your seatbelt; we’re just getting started.

Step 6: Connect Mailchimp to Your WordPress Website

To connect Mailchimp to your WordPress website, you’ll need to install and activate the Mailchimp for WordPress plugin; it’s a must-have. This plugin allows you to easily integrate your website with your Mailchimp account without the fuss. You’ll be unstoppable with these powers.

Step 7: Add a Signup Form to Your Website

The final countdown has begun, and the world is waiting for you. Now it’s time to place your fabulous form on your website. The Mailchimp for WordPress plugin gives you a few nifty ways to do this, like using a shortcode or widget. To add the form to a page or post, insert the shortcode [mc4wp_form id=”X”] into the content editor, where X is the ID of your form. To add the form to a widget area, go to ‘Appearance’ and then ‘Widgets’ and drag the ‘Mailchimp for WP Form’ widget to your desired location. That’s it!

Conclusion

We’re excited for you to take the first steps to build your very own email newsletter on your WordPress website. By following these steps, you’ll be well on your way to building a loyal following and driving more traffic and sales to your website. May the force be with you!