Unraveling the Mystery: How MonsterInsights Enhances Your WordPress Site

MonsterInsights is a plugin that is the talk of the town for website owners who want to track their website’s performance and user behavior. It takes you inside your website, giving you a bird’s eye view of how your website is performing, what your audience likes, and the actions they are taking on your website. MonsterInsights provides you with analytics better than a private investigator and makes it easy to make data-driven decisions to elevate your website.

Step 1: Installing MonsterInsights

The first bone-chilling step on this journey is to install and activate the MonsterInsights plugin on your WordPress website. It’s like adding a beacon of light to your website that attracts insights which may have been buried in the darkness. MonsterInsights comes in both free and paid versions. The free version has limits, but it still has enough superpowers to provide you a lot of insights on your website’s performance

Step 2: Connect MonsterInsights with Google Analytics

If installing MonsterInsights gave you goosebumps, this next section is what turns you into a data scientist. This step is crucial because it’s what provides you with data about your website’s performance. You’ll need to sign up for a Google Analytics account if you haven’t already done so. Once you’re ready, go to your WordPress dashboard, click on ‘Insights’ and then click on ‘Settings’. There, you’ll see the ‘Authenticate with your Google account’ button under the General tab. Click it, then enter your Google account credentials and allow access to your Google Analytics account. You’ll be redirected to your WordPress dashboard with the message that MonsterInsights has connected with Google Analytics.

Step 3: Setting up Tracking in MonsterInsights

With your heart racing from the previous steps, let’s move on to setting up tracking on your website. This will help you get a virtual understanding of how users interact with your website and the actions they are taking. To set up tracking, go to the MonsterInsights settings panel and click on the ‘Tracking’ tab. You can now enable or disable tracking options such as download tracking, outbound link tracking, or form tracking. Once you’ve selected the tracking options you want, click on the ‘Save Changes’ button and hold on tight!

Step 4: Viewing Your Analytics Data

Your heart rate should be peaking at this point as it is finally time to see what is happening under the hood of your website. Go to the ‘Insights’ section of your WordPress dashboard and choose the reports you want to see. Get a grip on your seat because there are several reports ready to blow your mind! There is an overview report that provides a snapshot of your website’s traffic, a publisher’s report showcasing the most engaging pages, an eCommerce report, a forms report revealing conversion rates, and a Google search report showing how your website is faring on Google. If none of these reports are enough to excite you, then create more by using the Custom Dimensions or Custom Metrics options.

Step 5: Using MonsterInsights Add-ons

The excitement shouldn’t end here for the adventurous ones because MonsterInsights also offers add-ons that can boost the plugin’s capabilities. With the Google Optimize add-on, you can experiment with different variations of your website pages to see which version works best. The AMP add-on tracks Accelerated Mobile Pages on your website, while the Custom Dimensions option allows you to track custom data and insights. You can also use the Forms add-on for advanced tracking options and the eCommerce add-on to track revenue, transactions, and conversion rate. Get these add-ons to add another layer of excitement!

Final Words

MonsterInsights is a powerful WordPress plugin that will uncover the mystery of your website’s performance and user behavior. You’ll be able to make data-driven decisions and take action to improve your website. Now that you know the steps on how to use MonsterInsights in WordPress, get to work and reveal what’s haunting your website!