“You won’t believe how this simple hack uses Google Tag Manager for maximum WordPress success!”

Exploring the Wonders of Google Tag Manager (GTM)

Are you tired of relying on developers for managing tags on your website? Say goodbye to the frustration and say hello to Google Tag Manager (GTM). GTM is a game-changer for marketers who want to efficiently track and manage multiple tags for their website. Don’t understand a word of HTML or CSS? No problem. GTM has a user-friendly interface that can make anyone feel like a tag pro. In this article, we will explore how Google Tag Manager can help you achieve your digital marketing goals on your WordPress website.

What is Google Tag Manager (GTM)?

Google Tag Manager is a free, powerful tool that streamlines tag management for website owners and marketers. It can manage website analytics and tracking codes like Google Analytics, Facebook Pixel, and AdWords conversions. GTM works by placing a single script in the website’s header tag, which manages all the tags loaded through GTM, ensuring a smooth sailing experience.

Why Use GTM in WordPress?

If you have a WordPress website, using GTM can save you precious time in managing tags. It’s an all-in-one platform to manage all of your marketing and analytics tags in one spot, so that you never get lost in the maze of codes. It also allows you to test tags before applying them to a live site, ensuring accurate data capturing for effective decision-making.

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Step-by-Step Guidelines for Using GTM in WordPress

  1. Step one entails signing up for a Google Tag Manager account. Creating a container is critical to facilitate communication between WordPress and GTM.
  2. Install GTM to your WordPress website. You can use plugins like DuracellTomit’s or add it manually to the header.php file, but the safer option is using a child theme.
  3. Create tags in GTM by adding a new tag and selecting the tag’s type. Remember to insert the tracking ID or other critical details before clicking on save and publish to activate the tag.
  4. Test the tags before applying them to the website by using the preview option in the “Container” tab.
  5. Publish the tags by clicking on the “Publish” button in the “Publish” tab for the world to see.
  6. Debug the tags by testing if they are working correctly. You can use the preview option to identify and fix any errors before publishing.


Google Tag Manager makes life easier for website owners and marketers by simplifying tag management. Using GTM in WordPress is a no-brainer, even for those with minimal technical skills. GTM offers a user-friendly interface that streamlines the tracking of multiple tags on a website. With GTM, managing tags has never been easier. Test, publish, and debug to get fruitful insights that will aid you in achieving your digital marketing dreams.

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