Are you optimizing your WordPress website for search engines? One of the essential parts of website optimization is setting a focus keyword. It sounds easy, but it involves several steps that help to improve the visibility of your site in search engines. In this perplexed article, we will discuss how you can set a focus keyword in WordPress and the advantages of doing so.
What is a focus keyword?
Before we dive into the process, let’s understand what a focus keyword is. It is the primary word or phrase that summarizes the content of your post or page that you want your content to rank for in search engines. By setting a focus keyword in WordPress, it sends signals to search engines about the relevance and focus of your content.
Choosing the right focus keyword:
The selection of the appropriate focus keyword is crucial for optimizing the content for search engines. Researching the trending keywords can help you identify the most relevant and effective keyword for your site. It can be done through various paid and free keyword research tools like Google Keyword Planner, SEMrush, and Moz Keyword Explorer.
Setting a focus keyword in WordPress:
Once you have selected the right keyword for your content, it’s time to set it in WordPress. To set the focus keyword, you need to install the Yoast SEO plugin. After installing it, click on the analysis tab in the Yoast SEO box below the text editor and enter the keyword that reflects your content. Yoast SEO will examine your content to provide feedback on how optimized it is for that keyword.
Optimizing your content:
After setting your focus keyword in Yoast SEO, the tool will display feedback on how well-optimized your content is for that word. The feedback is reflected through a traffic light system. The green light indicates that your content is well optimized, yellow means there is room for improvement, and the red light indicates that it’s poorly optimized. The tool suggests ways to improve your content by using the focus keyword in headings and meta description or adding more content.
Setting a focus keyword is a vital step towards optimizing your WordPress site for search engines. It helps search engines understand the focus and relevance of your content and improves your site’s visibility in search results. By following the above steps, you can set a focus keyword for your content and enhance your site’s visibility in search engines.