Baffling and Spirited Guide to Setting up Google Ads on Your WordPress Website
If you’re looking to increase your online presence and reach your target audience, Google Ads is an effective and widely used platform to accomplish that. WordPress is a commonly-used website and blog building platform, and it’s possible to set up Google Ads on it to benefit from this powerful advertising platform. But don’t fret, because although it may seem overwhelming, we will guide you through the steps to set up Google Ads on your WordPress website.
What even is Google Ads?
Let’s start with the basics. Google Ads, which used to be known as Google AdWords, is an advertising platform that enables businesses to advertise their products or services on Google’s search engine and across other websites in Google’s ad network. If you’re unfamiliar with how it works, it operates on a pay-per-click (PPC) model, where businesses pay only when users click on their ads. The platform helps businesses target their desired audience based on keywords, demographics, locations, and other targeting options to help them reach their advertising goals.
Step 1: Create a Google Ads Account
The first step to setting up Google Ads on your WordPress website is to create a Google Ads account. You simply have to visit the Google Ads sign-up page and follow the steps to create an account. However, you will need to be cautious while filling in the required details accurately and choose the right time zone for your advertising campaign.
Step 2: Install Google Ads on your WordPress site
After creating your Google Ads account, your next step is to install the Google Ads tracking code on your WordPress website. This tracking code monitors user behavior and conversion rates, and enables you to follow up with users who visit your website. In case you’re using WooCommerce or Google Site Kit, you can use their plugin. Google Tag Manager is another plugin that makes the process more convenient.
Step 3: Set up your Google Ads Campaign
With the tracking code installed, it is now time to set up your Google Ads campaign. Log in to your Google Ads account and hit the “+Campaign” button. You are then able to choose from a selection of campaign types such as search, display, shopping and video that can suit your advertising goals. In the following steps create an ad group, craft ad text and source keywords that would match the intended audience’s search queries. Additionally, ensure that you work on your ideal bidding strategy and set up a proper budget. Google Ads offers two-bidding options- manual and automated. Ensure that you select one that aligns with your needs.
Step 4: Link Google Ads to your WordPress Site
Linking your Google Ads account to your WordPress website is paramount in tracking conversions and other essential metrics for your campaign’s performance. Google Tag Manager is used in setting up this link. Install the Tag Manager plugin, generate a new tag for Google Ads, add the tracking code, and adjust the trigger to fire in the right pages to ensure that tracking code works properly.
Step 5: Monitor and optimize your campaign
Don’t stop at just creating and linking, it’s vital to monitor your campaign’s performance on a regular basis to see if it’s meeting your desired goals. Check metrics such as click-through rates, conversion rates, and cost-per-click to get a comprehensive overview of your campaign’s performance. Make modifications such as adjusting your bidding strategy, modifying your ad text, and adjusting targeting options accordingly to enhance performance.
Setting up Google Ads on your WordPress website might be daunting at the start, but with the help of our step-by-step guide, it should come off as a breeze. By selecting the right keywords, monitoring your campaign’s performance regularly, and making modifications as needed, you can make the best of Google Ads to reach your target audience and increase your online presence. It’s important to remember that with the right strategy and effort, Google Ads can be a valuable tool for any business.