Understanding Nofollow Links in WordPress

As a blogger or website owner, you must have come across the term “nofollow” link at some point. Simply put, a nofollow link is the type of link that doesn’t pass on any authority or SEO value to the linked website. In other words, search engines don’t take these links into account when calculating page rank or search results.

Reasons to Make a Link Nofollow

There are several reasons why you might want to consider making a link nofollow. For instance, if you’re linking to a sponsored post or a paid promotion, it’s advisable to follow Google’s guidelines and use a nofollow link. Similarly, if you’re linking to a low-quality site or an advertisement, using a nofollow link will keep your website’s search engine ranking safe.

Making a Link Nofollow in WordPress

If you are using WordPress, there are several ways to add a nofollow tag to your links. Here are some popular plugins that can help you achieve this:

1. Yoast SEO

   Yoast SEO is an all-in-one plugin that includes the ability to set a nofollow attribute to links. To access this feature, you need to have the premium version of the plugin. Once installed, follow these steps:

   • Open the post or page where you want to create a nofollow link.
   • Click on the link you want to make nofollow.
   • Look for the “rel” attribute in the link settings and select “nofollow” from the dropdown menu.
   • Save your changes and publish your post.

2. Ultimate Nofollow

   Ultimate Nofollow is a free plugin specifically designed to add nofollow attributes to links on your website. Here’s how to use it:

   • Install and activate Ultimate Nofollow plugin.
   • Open the post or page where you want to create a nofollow link.
   • Click on the link you want to make nofollow.
   • In the link settings, check the “Add rel=”nofollow” to link” box.
   • Save your changes and publish your post.

3. Nofollow Checkbox

   Nofollow Checkbox is another free plugin that adds a checkbox under each link you create, allowing you to add or remove nofollow attributes quickly. Follow these simple steps:

   • Install and activate the Nofollow Checkbox plugin.
   • Open the post or page you want to create a nofollow link.
   • Click on the link you want to add a nofollow attribute to.
   • Check the “no follow” checkbox.
   • Save your changes and publish your post.

Manually Adding Nofollow Links

Suppose you prefer adding a nofollow attribute to your links without using plugins. In that case, you can do it manually by following these simple steps:

1. Open the post or page you want to create a nofollow link.
2. Click on the link you want to add a nofollow attribute to.
3. Within the link tag (between the <a> and </a>), add the attribute “rel=nofollow”.
4. Save your changes and publish your post.

By following these methods, you can easily make a nofollow link in WordPress. Remember, using nofollow links helps your website avoid negative SEO impacts and maintain compliance with Google’s guidelines. So whenever you’re linking to sponsored posts, low-quality sites, or advertising content, consider using this technique to safeguard your website’s search engine ranking.