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The Art of Setting Up a Front Page on WordPress

Setting up a front page on a WordPress website may seem simple. However, making it engaging and visually appealing could really amp up your online presence. Even though there are plenty of customization options, picking and configuring an exceptional front page is still vital. This guide will provide a comprehensive breakdown of the different options available and instructions for how to set up the front page on WordPress, as well as helpful tips for ensuring your page resonates with your audience.

Understanding the Importance of the Front Page

The front page of your website is the first point of contact visitors will have with your site. It sets the tone of your entire brand image and can serve several distinct purposes, depending on your website’s goals. These may include displaying the latest articles, showcasing products or events, featuring a signature call-to-action or overviewing the purpose of the website entirely.

Options for Setting a Front Page in WordPress

1) A Static Page

A static page has fixed content that you set as your front page. It could appear as your homepage, about us page, or any other page that contains pertinent information about your website or business. This option is ideal if you want to maintain a set front page for an extended period. Visitors will frequently view the content or message that you’ve chosen to present on that particular page.

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To set up a Static Page:

  1. Create a new page by navigating to “Pages > Add New” in your WordPress dashboard.
  2. Name your page accurately, such as “Home,” “About Us,” or “Services.”
  3. Create your page’s content utilizing your preferred WordPress editor or a page builder plugin.
  4. Click the “Publish” button on your completed page to make it live on your website.
  5. Head over to “Settings > Reading” in your WordPress dashboard, select the “Static Page” option, and choose your newly created static page from the dropdown menu.

2) Your Latest Posts

This option showcases your latest articles or blog posts on your website’s front page. For example, a news site would use this option to display their newest articles to visitors.

To set up your latest posts as your front page:

  1. Navigate to “Settings > Reading” in your WordPress dashboard.
  2. Choose the “Your latest posts” option under the “Front page displays” setting.
  3. Save your changes, and your latest posts can now be viewed as your front page.

3) A Custom Page

A custom page differs from the two other options in that you design it entirely from scratch. There are no specific templates or themes to follow allowing you to create a unique page with the elements, design, and layout that you want.

To set up a custom page as your front page:

  1. Like the Static Page option, create a new page.
  2. Create your page’s design and customize details with a page builder plugin, such as Elementor or Beaver Builder.
  3. Click the “Publish” button to make your page live on your website.
  4. Navigate to “Settings > Reading” in your WordPress dashboard, select the “Static Page” option, and choose your newly created custom page from the dropdown menu.
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What to Consider When Choosing the Front Page Setup

When picking a front page setup that aligns with your website’s needs, consider these factors:

  1. Your website’s purpose and goals
  2. Your target audience and their preferences
  3. Ensuring content displayed on your front page is valuable, relevant, and informative
  4. Choosing a design and layout that is easy to navigate, aesthetically pleasing, and responsive

Tips for Designing an Engaging and Attractive Front Page

Some tips to consider implementing when designing an engaging and attractive front page:

  1. Keep the design simple with clean lines, organized white space management, and easy-to-read fonts.
  2. Include interesting and thought-provoking content that captures your audience’s attention and keeps them interested.
  3. Incorporate visually appealing imagery and videos that reinforce your branding and message.
  4. Use strong calls-to-actions that guide your visitors towards desired actions on your website, such as signing up, downloading, or purchasing.


Setting up a front page is much more than a cursory undertaking in building an effective WordPress website. By considering your website’s purpose, target audience, and content, while implementing the aforementioned tips, you can create a front page that successfully meets and exceeds your goals and captivates your visitors simultaneously

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