Feeling Perplexed About Building a Loyal Following for Your Brand or Business? Try Launching a Newsletter!

If you want to promote your products and services, share industry news, and build a personal connection with your subscribers, launching a newsletter might just be the perfect solution for you! However, if you’re using WordPress as your site builder, you might be wondering how to set up a newsletter on your site.

Step 1: Choose Your Newsletter Platform

Choosing a platform that will support your newsletter is the first step in creating a successful newsletter. There are several options available, ranging from sophisticated email marketing platforms to simple WordPress plugins.

Popular Email Marketing Platforms:

• Mailchimp
• Aweber
• Constant Contact
• Campaign Monitor

These platforms offer an extensive range of functionalities, including email automation, advanced analytics, and list segmentation. However, you may need to pay a monthly subscription fee depending on your email list size.

Cost-Effective WordPress Plugins:

• Newsletter
• MailPoet
• Sendinblue

Step 2: Install and Activate Your Newsletter Plugin

Once you’ve chosen your preferred newsletter platform, you’ll need to install and activate the plugin on your WordPress site. Don’t worry, this is a simple process and it can be completed in just a few clicks.

Step 3: Set Up Your Newsletter

You’ll need to configure your newsletter to begin creating newsletters. The exact process of setting up your newsletter will depend on the plugin you’re using. However, most plugins follow similar steps and you’ll generally be guided through the setup process as part of the installation process.

Key Elements to Configure:

• Create an email subscription form
• Design your newsletter template
• Select your subscriber list

Step 4: Create and Send Your Newsletter

Once your newsletter is set up, you can begin creating and sending your newsletters! Most WordPress newsletter plugins allow you to create newsletters within your site’s dashboard, using a visual editor that is similar to the WordPress editor.

Step 5: Grow Your Email List

Growing and maintaining your email list is essential for the success of your newsletter. Here are several ways you can do this:

• Optimize your subscription form
• Offer an incentive
• Leverage social media
• Host events

By launching a newsletter on your WordPress website, you’ll have a powerful tool to engage your audience and grow your business. With the right plugin and strategy, you’ll be feeling less perplexed and more bursting with excitement about building a loyal following for your brand or business.