Email Marketing with MailPoet Plugin in WordPress

As a website owner, building relationships with visitors and customers is essential. Luckily, email marketing is one of the most effective ways to achieve this goal. MailPoet is a powerful WordPress plugin that enables you to manage your mailing list, automation, and newsletter creation from your WordPress dashboard. In this article, we’ll explore the setup process of MailPoet in WordPress.

Step 1: Install and Activate MailPoet Plugin

Initially, having a WordPress site is necessary to install and activate the MailPoet plugin. Go to your WordPress admin dashboard, click on “Plugins,” then “Add New.” Searching for “MailPoet” on the search box, install it by clicking on “Install Now” and activate it by clicking the “Activate” button.

Step 2: Create a MailPoet Account

After activating the MailPoet plugin, the next step is to create an account with MailPoet. Either go to the MailPoet website or click the “Sign-up” button in the MailPoet plugin setup page. Provide your email address, username, and password.

Step 3: Connect MailPoet to WordPress

Link your MailPoet account to WordPress by selecting the MailPoet plugin on the WordPress dashboard. Click “Connect your site with MailPoet” button to authenticate your site with your MailPoet account.

Step 4: Configure MailPoet Settings

After linking MailPoet to your WordPress site, the MailPoet dashboard will appear. From there, configure the MailPoet settings according to your preferences such as creating and managing mailing lists, creating email templates, and exporting email subscribers.

Step 5: Create a Mailing List

A mailing list in MailPoet is a collection of email addresses used for sending newsletters and targeted emails. To create a mailing list, click on “Lists” on the MailPoet menu, then select “Create a list.” Specify the list name and other properties like the confirmation message, privacy policy, and welcome message. Then click “Save” to create the mailing list.

Step 6: Configure Signup Forms

MailPoet’s signup forms help to capture subscribers to opt-in and join the mailing list. To create a signup form, click on “Signup forms” on the plugin menu, select “Create New Form.” Choose the form type, template, and customize it by adding fields, editing text, and choosing styles.

Step 7: Build Your Email Campaign

The email campaign is the core aspect of email marketing, so creating and sending newsletters and targeted emails is crucial. With MailPoet, create custom emails from scratch or use pre-made templates. Click “New Email” on the MailPoet dashboard, select the mailing list, and email template then customize it accordingly. Preview and send it to subscribers.

Step 8: Manage and Analyze Your Email Campaigns

MailPoet helps track and analyze email campaigns’ performance with ease. Open and click-through rates of emails, subscriber growth, and campaign success measurement are achievable. Access these features by going to the Reports section on the MailPoet dashboard.

Conclusion

Overall, setting up MailPoet in WordPress is a straightforward and effective process for email marketers. The plugin is helpful in managing mailing lists, creating and sending newsletters, automating email campaigns, and providing detailed reports on campaign performance. The guidelines outlined in this article will enable you to set up MailPoet and take advantage of the power of email marketing.