Email Subscription: A Powerful Tool for Driving Traffic and Engagement to Your WordPress Site

If you’re looking to keep your visitors updated with your latest content, products, services, or news while driving traffic and engagement to your WordPress site, email subscription is a powerful tool you should consider. However, setting it up may seem perplexing, but don’t worry—the process is easy, and this article provides step-by-step instructions to help you set up and grow your email list.

Step 1: Choose an Email Marketing Service

The first step in setting up an email subscription on WordPress is choosing an email marketing service that meets your needs. With email marketing services, including Mailchimp, Constant Contact, or AWeber, you can manage your email list, design newsletters or automate email campaigns. These services can easily integrate with WordPress via a plugin, simplifying both setup and management.

Step 2: Install and Activate a WordPress Plugin for Email Marketing

Once you’ve selected an email marketing service, the next step is installing and activating a plugin that works with it. You can download these plugins from your WordPress site.

Examples of such plugins include the Mailchimp for WordPress, Constant Contact Forms, and AWeber Web Forms plugins. They allow you to create, send, and track emails and subscriber activity, such as new subscribers, unsubscribes, clicks, and opens. You can do all this within the WP dashboard, and it allows for automatic synchronization and integration with a WordPress form or widget.

Step 3: Create an Email List on Your Marketing Service

The third step is to create an email list on your chosen marketing service. Most email marketing services use a list-based system, which allows you to store multiple lists or segments. You can have several lists to target specific demographics and interests or levels of engagement.

Once you’ve created your list, you can customize the email templates, create unique messages, and personalize your welcome message to your subscriber.

Step 4: Add an Email Subscription Form to Your WP Site

The fourth step in learning how to set up an email subscription on WordPress is adding an email subscription form to your WP site, where your visitors can subscribe. You can add the form to the sidebar, footer, header, or as a popup on particular pages or posts.

The kind of subscription form you add to your WP site depends on the plugin you’ve chosen. With most email marketing plugins for WordPress, you can merely copy and paste the form code into a text widget, block, shortcode, or through pages or post-editor.

Step 5: Customize and Design Your Subscription Form

Customizing your subscription form is essential for the safety of your subscribers and to inspire them to sign up. You can add your logo, choose your color scheme, select a font style, and add a catchy headline or call-to-action.

Most email marketing plugins for WP also offer out-of-the-box form templates that you can tweak and use depending on your preference.

Step 6: Start Growing Your Email List

To grow your email list, you need to encourage visitors to sign up for your newsletter or email notification. You can offer something in return for their email address, such as an eBook, checklist, exclusive discount code, or access to exclusive content. These opt-in incentives help increase prospects’ interest in your product or service.

Step 7: Track, Monitor and Adjust Your Email Campaigns

Tracking, monitoring, and adjusting your campaigns is necessary to ensure your email marketing strategy is successful. You can use Google Analytics to track email clients, clicks, open rates, and unsubscribes. Monitoring these metrics helps you understand the effectiveness of your email marketing campaigns.

You can also A/B test your email campaigns by changing elements of your email and comparing the results with the full version campaigns. This helps you understand what works best for your audience and improve your email marketing strategies.

Wrapping Up

Setting up an email subscription on WordPress is an excellent way to grow your email list, drive more traffic to your WP site, and increase engagement with your site visitors. By choosing the right email-marketing service, connecting to the WordPress site via plugin, designing custom subscription forms, and offering value incentives to prospects, you’ll be able to build and engage with an email list effectively as well as track, monitor, and adjust campaigns for maximum ROI.