BLOG ORGANIZATION FOR DIGITAL MARKETING

Recently, blogging has become a fundamental part of digital marketing. It helps to engage visitors and attract them to your website. Organizing your blog can make it easier for your visitors to navigate and search engines to index higher. One effective way to organize your blog is by using categories. WordPress provides an option to create and assign different categories to your blog posts. In this article, we will share tips on how to organize blog posts into categories on WordPress with the aim of optimizing your blog.

Step 1: Plan Your Categories

The first step is to ensure that you plan your categories’ structure. Consider the main topics to be covered on your blog, divide them into themes, and assign categories to each one of them. For example, a food blog’s main categories could be recipes, restaurant reviews, and food news. You can further divide each main category into subcategories as shown in the recipe category example.

Step 2: Create Categories in WordPress

After you have defined the categories, the next step is to create them in WordPress. To do so, navigate to Posts > Categories, and select the option of adding a new category. You will be prompted to name it, create an SEO-friendly slug, and add a brief description. Parent categories can also have associated subcategories. The outcome will be a list of parent and child categories listed out in your WordPress column.

Step 3: Assign Categories to Blog Posts

After the categories have been created, the next step is to assign them to the blog posts. Either while writing a new post or editing an existing one, scroll down to the Categories section and select a appropriate category or subcategory. It’s pertinent to note that assigning too many categories can make it hard for visitors to navigate your blog, so always assign relevant categories only.

Step 4: Use Categories in Navigation Menus

The categories from which the website has been organized in a well-drawn structure through visual graphs and appropriate hierarchy can be labelled under navigation menus to enable quick searching for visitors. Appearance > Menus enables you to display categories on your website’s navigation menu. You can drag and drop categories to change their order, which will reflect on the website’s header, footer, or sidebar.

Step 5: Display Categories on Your Blog

Aside from displaying categories on the navigation menu, you should include them in the blog for easy access by visitors. To do so, you can add a category widget on the sidebar by navigating to Appearance > Widgets. You can also display categories on the header or footer menu to make it easier for visitors to navigate your blog.

Step 6: Keep Your Categories Organized

Organizing your categories is essential just like the content on your blog. Ensure that your categories align with your blog’s topics and assign just one relevant category to each post. Over time, you may need to create new categories or remove discontinued ones to keep your categories organized.

Conclusion

Using categories to organize your blog can go a long way in attracting and retaining visitors. By following these tips and planning your categories, creating them in WordPress and assigning them to your blog posts, your blog will be easier to navigate and indexed higher by search engines. Also, displaying the categories in your navigation menus or using a category widget on your blog will increase visibility and access to your content.