Perplexed and Bursting: A Guide to Integrating Mailchimp with WordPress

Have you heard of Mailchimp? It’s a marketing automation platform that offers email marketing, advertising, and other nifty tools for entrepreneurs, bloggers, and businesses to promote their brands. With its drag and drop email builder, list management, automation, landing pages, and A/B testing features, Mailchimp is a valuable asset to improve audience engagement and growth.

What is Mailchimp?

Mailchimp is a fantastic email marketing platform that is widely popular among digital marketers. It provides email marketing, advertising, and other useful tools that entrepreneurs, businesses, and bloggers can use to promote their brands. Some of its significant features are:

• Drag and drop email builder
• List management
• Automation
• Landing pages
• A/B testing

Integrating Mailchimp into WordPress Pages

If you’re using WordPress for your website or blog, integrating Mailchimp can be a useful asset to grow your business. Here’s a step-by-step guide on how to add Mailchimp to your WordPress page:

Step 1: Create a Mailchimp Account

The first thing to do is to create a Mailchimp account. If you already have one, skip to the next step. Go to Mailchimp’s website and sign up for a free account. Once you’re done, you’ll be taken to your Mailchimp dashboard.

Step 2: Create an Email List

The next step is to create an email list on Mailchimp. The email list is essential to add subscribers to your Mailchimp account. To create an email list, log in to your Mailchimp account and click on the ‘Lists’ tab from the menu bar. Then, click on the ‘Create List’ button and follow the on-screen instructions to create a new email list.

Step 3: Create a Signup Form

After creating an email list, the next thing to do is to create a signup form that you can add to your WordPress page. To create a signup form, click on the ‘Signup Forms’ tab and select ‘Embedded Forms.’ Then, customize your form by selecting the layout, fields, and design elements. Once you’re done, copy the generated code.

Step 4: Add Mailchimp to WordPress Page Using a Plugin

Integrating Mailchimp into your WordPress site is a crucial step. Various plugins are available on the WordPress repository that can help you add Mailchimp to your WordPress page. For this article, we’ll use the ‘MC4WP: Mailchimp for WordPress’ plugin.

To add the plugin to your WordPress site, go to your WordPress dashboard and click on ‘Plugins’ from the menu bar. Then, click on ‘Add New’ and search for ‘MC4WP: Mailchimp for WordPress.’ Once you find the plugin, click on the ‘Install’ button, and then click on ‘Activate.’

Step 5: Connect Mailchimp and WordPress

After you’ve installed and activated the Mailchimp plugin, the next step is to connect it with your Mailchimp account. To do this, go to your WordPress dashboard and click on ‘MC4WP > Mailchimp’ from the menu bar. Then, click on the ‘Connect to Mailchimp’ button and follow the on-screen instructions to complete the process.

Step 6: Embed the Signup Form on WordPress Page

The final step is to embed the signup form on your WordPress page. To do this, go to your WordPress editor and edit the page where you want to add the signup form. Then, add a new ‘Custom HTML’ block from the ‘Add Block’ dropdown menu. Paste the signup form’s code that you copied from your Mailchimp account in the ‘Custom HTML’ block.

After adding the code, preview your page and check if the form appears correctly. If everything is good, congratulations, you’ve successfully added Mailchimp to your WordPress page!

Conclusion

Integrating Mailchimp into your WordPress page is an excellent way to engage your audience, promote your brand, and grow your email list. In this guide, we’ve outlined six simple steps to add Mailchimp to your WordPress page. We hope this guide helps you in your email marketing efforts.