Understanding Google Tag Manager for WordPress

Google Tag Manager, a free tool, makes it easy to manage and deploy tracking and marketing tags on your WordPress website. It eliminates the need for developers to update code, enabling you to add various tags effortlessly, including Google Analytics, conversion tracking, and retargeting tags.

What is Google Tag Manager?

Tags are code snippets that track users’ behavior on your website, including clicks, page views, and form submissions, among other activities. Google Tag Manager allows you to manage these tags without having to edit the website’s code directly. This flexibility allows you to track and optimize the performance of your website and marketing campaigns better.

How Does Google Tag Manager Work?

Google Tag Manager works by adding a container code snippet to your website that loads every time a user visits the page. The container code snippet contains all the tags that you have set up within your Google Tag Manager account. Whenever a user actions on your website, such as clicking a button or submitting a form, the tag associated with that action collects data about the user behavior and sends it to Google Analytics, or any other third-party tools you’ve set up. You can configure triggers and variables in Google Tag Manager to control when and where to fire tags and the type of data that is collected.

Benefits of Using Google Tag Manager

Using Google Tag Manager on your WordPress website offers several benefits:

1. Increased flexibility and speed
2. Better website performance
3. Enhanced tracking and reporting
4. Seamless integration with Google Analytics

Setting up Google Tag Manager in WordPress

Creating a Google Tag Manager Account

To set up Google Tag Manager, follow the steps below:

1. Visit the Google Tag Manager website and sign in with your Google account
2. Click the “Create Account” button and enter your account name, country, and time zone
3. Accept the terms and conditions and click “Create.”

Setting up a Container

1. Click “Create Container” in your GTM account
2. Enter the container name, select the “Web” container type, and create the account and location

Installing and Configuring Google Tag Manager in WordPress

1. Install and activate the Google Tag Manager for WordPress plugin
2. Visit your WordPress dashboard and go to “Settings” > “Google Tag Manager”
3. Enter your GTM account ID, select the container you created earlier, and choose the container position
4. Click “Save Changes.”

Adding Tags to your Google Tag Manager Container

1. Log in to your Google Tag Manager account
2. Click on the container you created
3. Click on the “Tags” menu and select the tag type you want to create, such as Google Analytics or Facebook Pixel
4. Configure the tag and click “Save”
5. Create triggers and variables to control when and where the tag fires when you add at least one tag to your container.

Conclusion

Now that you understand Google Tag Manager, you can set it up on your WordPress website and start enjoying the benefits. With GTM, you can easily deploy tags and gain valuable insights into user behavior, website performance, and marketing campaigns. Good luck!