How to Send Emails from WordPress

Sending emails from WordPress is something that every website owner needs to know. It’s an excellent way to communicate with subscribers, customers, and members to stay in touch with them. With this guide, we will show you how to send emails from WordPress in just a few easy steps:

Step 1: Use an Email Service Provider (ESP)

The simplest way to send emails from WordPress is by signing up for an email service provider, also known as an ESP. It provides you with various tools and features to create beautiful emails, manage subscribers, and analyze campaign performance.

Mailchimp and Sendinblue are two of the most popular email service providers that you can use. Mailchimp allows up to 2,000 subscribers and 10,000 emails per month for free. Whereas Sendinblue offers a free plan of up to 300 emails per day.

Step 2: Install and Activate an Email Plugin

To send emails from your WordPress website, you need to install and activate an email plugin. WPForms and MailPoet are two plugins that we recommend.

WPForms is an all-in-one form builder that can send emails directly from your WordPress website. MailPoet is an email marketing plugin that enables you to create, design and send email campaigns from your WordPress website. Furthermore, their free plan includes up to 1,000 subscribers.

Step 3: Connect Your Email Service Provider to Your Email Plugin

The next step is to connect your email service provider to the email plugin you’ve installed. Every email plugin has its integration process, but they all involve creating an API key from your email service provider and entering it into your email plugin settings.

For instance, with Mailchimp and WPForms, you will need to create an API key from your Mailchimp account, go to WPForms settings, click on the Integration tab, select Mailchimp integration and enter your API key, then save your settings.

Step 4: Create Your Email Campaign

After connecting your email service provider to your email plugin, the next step is to create an email campaign. Select the type of email campaign you want to send, design your email, select who you want to send your email to, and set up automation if needed.

Most email service providers offer pre-built email templates that you can use to design your email, making the design process easier.

Step 5: Track Your Email Campaign Performance

Once you have sent your email campaign, you need to track its performance to analyze its success. An ESP provides analytics and reports that show how your email campaign performed, including metrics such as open rates, click-through rates, and conversions. Analyze these metrics to determine your email campaign’s success and modify them for your future campaigns.

Conclusion

Sending emails from WordPress is an effective way to keep in touch with your subscribers, customers, and members. With the help of an email service provider and an email plugin, you can easily send and track the performance of your email campaigns.