Heading 1: The Importance of Email Marketing on WordPress
If you’re running a website or blog on WordPress, sending emails to subscribers is a crucial aspect of building a loyal and engaged audience. However, if you’re new to the platform, sending emails can be overwhelming. That’s why we’ve provided a comprehensive guide on how to send email to subscribers on WordPress.
Heading 2: Why Send Emails to Subscribers on WordPress?
Email marketing is critical for several reasons. First, it connects you with your audience, builds relationships, and improves engagement. With email, you can send blog posts, product updates, special offers, and new releases directly to your subscribers. Second, it’s an effective way to drive traffic to your website or blog. By including links to your content, products, or services, you can encourage subscribers to visit your site and increase conversions. Lastly, email marketing helps you measure and improve your audience growth and engagement through analytics.
Heading 2: Step-by-Step Guide to Sending Emails to Subscribers on WordPress
Step 1: Choose an Email Service Provider
To send emails on WordPress, you need an email service provider (ESP). You can choose from popular ESPs such as Mailchimp, Aweber, ConvertKit, and others. Compare pricing plans, read user reviews, and sign up for a free trial to choose an ESP that suits your needs and budget.
Step 2: Install and Set Up an Email Plugin on WordPress
To integrate your ESP with your WordPress website, install an email plugin such as WPForms, OptinMonster, Bloom, and others. Follow the plugin’s instructions to connect your ESP account with your WordPress website.
Step 3: Create an Email List
Create an email list by setting up a name and basic settings for the list, such as the sender name and email address, the reply-to email address, and the language. Customize the sign-up form to match your website’s branding and style, and add it to your site to encourage visitors to subscribe.
Step 4: Create an Email Campaign
Create an email campaign by selecting the type of campaign you want to create, choosing the email list, selecting a template or creating a custom design, and adding the content for your email. Preview your email, send a test email, and choose a specific time and date to send your campaign.
Step 5: Measure and Improve Your Email Marketing
Measure and improve your email marketing by analyzing your campaign’s performance with email analytics, using A/B testing, segmenting your email list, and cleaning your email list regularly to remove inactive subscribers, bounced emails, or spam complaints.
Heading 2: Conclusion
Sending emails to subscribers on WordPress is an effective way to build and engage your audience, drive traffic to your website, and improve your marketing effectiveness. By following our five-step guide, you can integrate an ESP with your WordPress site, create an email list, and send email campaigns that resonate with your subscribers. Don’t forget to use email analytics, A/B testing, and segmentation to measure and improve your email marketing strategy continually.