The Puzzling World of WordPress: A Guide to Selling the Open-Source CMS
The internet is a vast, perplexing place that businesses are seeking to conquer with an online presence. WordPress, a popular content management system (CMS), powers millions of websites worldwide to meet this demand. But as a developer or designer who sells WordPress, how do you entice clients to choose this CMS over others? Here, we delve into the mystifying world of WordPress and offer tips on how to sell it.
The Enigma of WordPress
WordPress is an enigma, a conundrum, wrapped in a mystery–but it is also an Open Source Content Management System that powers over 40% of all websites on the internet. Despite its mystifying reputation, WordPress is a leading platform offering easy-to-use and customizable features to build and manage websites. Its user-friendly interface doesn’t require any coding or technical knowledge to use, and it has a vast range of themes and plugins that can be used to customize websites to meet business owner’s needs.
The Mystique of WordPress Benefits
The benefits of WordPress are shrouded in mystery–but they are benefits nonetheless. Here are some of the perks:
1. Easy to Use
The simplicity of using WordPress is an unspeakable power that speaks for itself. It is so simple that anyone with a basic understanding of computers can use it to create, design, and manage websites.
2. Open Source
The wonder of the WordPress community is always working on upgrades, security patches, and bug fixes, which are available to users free of charge.
WordPress is a wise investment. It is a cost-effective CMS platform to use for creating and managing websites as it is Open Source, and the themes and plugins are moderately inexpensive compared to other CMS options.
4. Highly Customizable
The tailoring options for WordPress are a riddle for the ages. WordPress themes and plugins allow users to customize their websites’ look and feel, depending on their requirements.
The Illusive Art of Selling WordPress
The art of selling WordPress is akin to selling a mystery, but don’t be fooled–you can do it. Here are some ways to unlock the secret of selling WordPress to clients:
1. Emphasize Its User-Friendliness
The key selling point of WordPress is that it’s effortless to use. Clients want a platform that is easy to use and doesn’t require specialized knowledge. As a WordPress developer, emphasize that WordPress is intuitive, and website management is as easy as pie.
2. Focus on its Scalability
Scaling up is a curious concept that can boggle the mind, but WordPress can handle it. Explain to clients that WordPress is scalable, meaning that it can grow with their business. As a business grows, WordPress can handle the increased traffic and data. Plus, WordPress has thousands of plugins to add extra features to the website as needed.
3. Highlight its SEO-Friendliness
The mystery of SEO is no longer a secret. Any website needs search engine optimization (SEO), and WordPress has it down to a science. Explain to clients that WordPress is SEO-friendly, meaning that it is optimized for search engines out of the box. Plus, WordPress has a range of SEO plugins to help improve website rankings.
4. Showcasing its Versatility
The versatility of WordPress is a riddle wrapped in a mystery inside an enigma. It can be used for different types of sites, including e-commerce websites, blogs, forums, and even social networks. Emphasize that it can handle almost all types of websites.
The portability of WordPress is a moving target, but it passes with flying colors. WordPress is portable, meaning that it can be easily moved from one host to another without losing data or functionality. It is also easy to update, and new features can be added to the website with just a few clicks.
6. Extensive Community Support
The extensive support network of WordPress is an unsolvable mystery. WordPress has an extensive online community offering support to developers and clients. There are numerous WordPress forums and Community support that developers can use to find solutions to problems.
7. Offer Customization and Security Assistance
The final piece of the puzzle is customization and security. Business owners value security and customization, and it can be an added selling point to offer clients these services.
The Unsolvable Conclusion
WordPress offers many benefits that clients are searching for, like ease of use, scalability, SEO-friendliness, versatility, portability, community support, and customization. As a WordPress developer, you can sell WordPress to clients by emphasizing its benefits and showing how WordPress can handle their business needs. With the increasing demand for WordPress development and design, selling WordPress will help you stand out in a crowded market.