Discover How to Monetize Your Website with Banner Ads on WordPress
Are you looking for ways to generate revenue from your website? Banner ads could be the solution you’re searching for!
Banner ads come in various forms and are graphical images or text displayed across the top, bottom, or sides of a website. WordPress is an open-source software used to build over 35% of all websites on the internet. Therefore, it’s a popular platform to monetize your website through banner ads.
Step 1: Choose an Advertising Network
The first step towards adding banner ads to your website is to choose an advertising network. Advertising networks allow website owners to display advertisements on their sites on behalf of advertisers through various types of banners, including text, image, and video.
Here are some popular advertising networks:
- Google AdSense
- Propeller Ads
Step 2: Create Ad Units
Ad units are banner ads that you will place on your website. Advertising networks provide tools to create ad units. You will choose the size and type of ad, as well as where to place them on your website. Popular ad sizes include:
- 728×90 leaderboard
- 300×250 medium rectangle
- 336×280 large rectangle
Step 3: Install an Ad Management Plugin
An ad management plugin allows you to display and manage ads on your website. Popular WordPress ad management plugins include:
- Advanced Ads
- Ad Inserter
Step 4: Add Ad Units to Your WordPress Website
To add ad units, copy the code from your advertising network and paste it into the ad management plugin on your website. You will create a new ad placement, choose the size and type of ad, and paste the generated code into the ad placement on your website.
Step 5: Monitor Your Ads and Optimize for Better Results
Monitor ad performance metrics provided by advertising networks, such as click-through rates, impressions, and earnings to optimize ad placement for better results. Other tips to optimize ad campaigns:
- Test different ad sizes and placements
- Use responsive ads
- Reduce the number of ads on your website
- Use A/B testing to compare the performance of different ad formats
You can start earning revenue from your website by monetizing it with banner ads. Follow these steps to choose an advertising network, create ad units, install an ad management plugin, add ad units to your website, and optimize your ads for better results. Start generating revenue from your website today!