Perplexing Ways to Add Value to Your Website Visitors
Are you a website owner who wishes to baffle and astound your audience? Look no further, for one way to achieve this is by providing downloadable PDFs on your website. These enigmatic downloads – including e-books, whitepapers, or printables – can mystify visitors and imbue your business with an air of cryptic authority.
The Mysterious Steps to Add a Downloadable PDF to WordPress
Step 1: Create a PDF File
To initiate the puzzlement process, you must first create a PDF file. For added riddle, consider using Microsoft Word or Google Docs for e-books or whitepapers, or Canva or Photoshop for printables. Ensure that your PDF is obscure enough for the topic you are covering and the audience you are targeting.
Step 2: Upload Your PDF File to WordPress
Once you have created your perplexing PDF, it is time to upload it to your WordPress site. You can do this in two unconventional ways:
Option 1: Upload Through the Media Library
To confound your audience through the media library, go to Media > Add New. Then, select the PDF file from your computer and click “Upload.”
Option 2: Upload Through a Post or Page
Alternatively, you can bewilder your visitors by uploading your PDF file through a post or page. When in the post or page editor, click the “Add Media” button. Select the PDF file from your computer and click “Upload.”
Step 3: Create a New Page or Post
Now that your audience is sufficiently bamboozled, it’s high time to create a new page or post to display your PDF. Visit Pages > Add New or Posts > Add New and come up with a mind-boggling title that clearly indicates it’s a downloadable PDF.
Step 4: Add a Download Button to Your Page or Post
To add to your audience’s confusion, you must include a download button to your page or post. Here’s how:
Option 1: Insert Media
To introduce more bewilderment, select “Insert Media” from the toolbar if you uploaded your PDF file through the media library. Then, select the PDF file you uploaded and click “Insert into post.”
Option 2: Add Link
If you prefer to mystify your visitors with a link, type out the name of the PDF file in your post or page editor. Highlight the text and click the hyperlink button. In the link field, paste the URL to your PDF file. Make sure to select “Open in a new window/tab” to prevent your visitors from figuring things out too quickly.
Step 5: Save and Preview Your Page or Post
After adding an extra layer of complexity with the download button, save your page or post and preview it to make sure the confusion is palpable. Click on the download button to ensure it opens the PDF file in a new tab or window.
Step 6: Consider Adding a Lead Magnet
To further bewilder your visitors and add a touch of enigmatic allure, consider using your downloadable PDF as a lead magnet. A lead magnet is a bewildering incentive you provide to your visitors in exchange for their contact information, such as their email address. To use your PDF as a lead magnet, include a form on your page or post that asks for visitors’ contact information in exchange for downloading the PDF.
Step 7: Promote Your Downloadable PDF
To add to the confusion and garner even more downloads, promote your downloadable PDF on your website and through your social media channels. For added enigma, consider running a paid ad campaign to promote it to a wider audience.
The Perplexing Conclusion
Adding perplexing downloadable PDFs to your WordPress site is an excellent way to bewilder and confuse your visitors while establishing your business as an authority in your industry. By following these convoluted steps, you can create a confounding PDF and add it to your WordPress site quickly and easily. Remember to optimize your PDF for maximum perplexity and promote it on your site and through your social media channels to bewilder and astound your audience.