Selling Digital Products on WordPress
Monetizing your blog or website through digital products is a fantastic idea. WordPress is the platform that can assist in selling digital products such as software, e-books, and much more. However, presenting a download link or a payment gateway isn’t enough. A smooth user experience has to be established from checkout to downloading the product. Here are the steps to sell digital products on the WordPress platform.
Step 1: Choosing the Right eCommerce Platform
The key step is choosing an eCommerce platform that suits your digital products. WooCommerce, Shopify, and Easy Digital Downloads are some of the available options. Each platform has its power, and choosing the right one depends on your needs. For instance, if you are selling just one digital product, Easy Digital Downloads is suitable. On the other hand, if you’re going to sell multiple times, including physical products, WooCommerce is an excellent option. Shopify is a platform with many integrations, unlike the other scenarios. Woocommerce is prevalent, and its customization payment and shipping gateway options make it an excellent platform for selling digital products on WordPress.
Step 2: Configuring the Platform
After choosing an eCommerce platform, proceed to install it, then configure it to meet your needs. Most platforms offer free plugins that can be downloaded and installed from the WordPress dashboard. After installing the eCommerce platform, payment gateways, tax policies, and shipping options have to be configured to sell the digital products appropriately.
Step 3: Creating Your Digital Products
Digital products can be in the form of e-books, software, audio or video files, and many more. Depending on the product, different tools such as Canva, Amazon Kindle Direct Publishing, Adobe InDesign, GitLab, GitHub, or Bitbucket can be applied. Suppose you are developing software. In that case, you can consult software experts to make the software user-friendly and feature-rich.
Step 4: Uploading the Digital Products
The digital products have to be uploaded to the eCommerce platform after they are created. Most eCommerce platforms provide tools to upload the products directly from the WordPress dashboard or external tools like FTP. Consider compressing the file size to avoid crashes during the download process using online tools such as FileZilla and Cyberduck.
Step 5: Configuring Payment and Delivery Options
Configuring payment options happens when configuring the platform on the first step. Payment gateways like PayPal, Square, and Stripe can be used to facilitate payment. Customers can access the product through email or a download page that can be password-protected.
Step 6: Marketing Your Digital Products
Selling digital products on WordPress involves marketing through various channels such as email marketing, social media, or paid advertising. Ensure the marketing message focuses on the benefits of the digital product and provide testimonials and case studies that serve as social proof.
The steps highlighted above ensure that the eCommerce platform delivers the product to the customer seamlessly. Through focusing on the smooth workflow from checkout to downloading the products, monetizing your website is guaranteed.