Unlocking the Power of Email Marketing in the Digital Age

Email marketing has always been a top choice to connect with your audience, and with today’s tech-savvy world, it remains a robust tool to generate leads and promote business growth.

Maximizing Email Marketing Potential through Signup Forms

To keep your email list growing, optimize your signup forms. Mailchimp offers an easy-to-use interface and an array of features, including pop-ups, embedded forms, and landing pages, to help you create successful email campaigns and expand your email list. Luckily for WordPress users, adding Mailchimp pop-ups to their site is simple! In this article, we’ll teach you how to do it.

Step 1: Create a Mailchimp Account

By creating a Mailchimp account, you can use the plugin later. Log in to your dashboard, then click on the ‘Audience’ button.

Step 2: Create a Signup Form in Mailchimp

To create a signup form, go to the ‘Audience’ section, and select ‘Signup forms.’ You can select a range of form types, including pop-ups, embedded forms, and more. For this article, we’re going to stick with a Mailchimp pop-up form.

Customize Your Form

Customize your pop-up form by selecting the text for headings, subheadings, and body texts. You can also choose how to customize the fields on your form by selecting the fields button.

Step 3: Download and Install the Mailchimp Plugin for WordPress

To add the pop-up form to your WordPress website, download and install the Mailchimp plugin. Log in to your WordPress website and navigate to ‘Plugins’ > ‘Add New.’ Search for the Mailchimp plugin and install it. Finally, activate the plugin.

Step 4: Connect Your Mailchimp Account with the Plugin

Before you can start using the plugin, connect your Mailchimp account to it. Go to ‘Mailchimp for WP’ settings in your WordPress dashboard, navigate to the ‘Connected sites’ tab, and click ‘Connect to Mailchimp’ to log in to Mailchimp and grant access to your WordPress website.

Step 5: Configure Your Pop-Up Settings

After connecting your Mailchimp account and plugin, it’s time to customize your pop-up settings. Go to ‘Mailchimp for WP’ settings in your WordPress dashboard and navigate to the ‘Forms’ tab.

Setting Display Trigger and Time Delay

Select your pop-up form and set the display trigger to ‘Time Delay.’ Then, set the number of seconds until the pop-up form appears. Be sure to set the timing so that it’s not too soon, but not too late.

Turning on the ‘Auto Hide’ function

Finally, remember to turn on the ‘Auto Hide’ function so that when someone clicks on the ‘X’ button to close the pop-up, it won’t appear again for that visitor.

Step 6: Publish Your Pop-Up Form

Now that you’ve configured your settings, it’s time to publish your pop-up. Go to ‘Appearance -> Widgets’ in your WordPress dashboard, and drag the ‘Mailchimp Form’ widget to your sidebar or footer. Select the Mailchimp pop-up form you want to display and hit save. That’s it! Your Mailchimp pop-up form is now visible on your WordPress website.

Final Thoughts

Adding a Mailchimp pop-up form to your WordPress website is an excellent way to enhance your email marketing strategy and expand your subscriber base. By following the steps outlined in this article, you can create a professional-grade signup form and integrate it seamlessly into your website. So, what are you waiting for? Take your email marketing to the next level today!