Unraveling the Conundrum of Setting the Price for a WordPress Website in 2020

The enigmatic WordPress continues to reign supreme as the most popular content management system, fueling more than a third of all websites on the internet. As a freelance web developer or agency, the odds are high that you will receive requests to craft WordPress sites for clients, but the labyrinthine conundrum remains: how much should you charge?

1. Project Scope

Setting the price for a WordPress website hinges on understanding the project scope. How chimerical is the project? Will the client crave custom features or integrations? What is the laser focus of the content on the site? Are you developing an e-commerce or a lead-generation site? The answers to these questions offer an estimate of the time it will take to complete the project, including meetings, emails, and revisions.

2. Your Experience

Your experience as a developer significantly affects the cost of crafting a WordPress website. If you are a neophyte, you may have to negotiate lower prices to establish a reputation and build a portfolio. Alternatively, a glut of experience and a track record for success warrant hiring a premium. Besides, your grasp of specific technologies the client requires also influences the pricing process.

3. Market Rates

Market rates dance to tunes from various factors such as location and service demand. If you operate from megalopolises with an exorbitant cost of living, it is viable to charge more than colleagues operating in smaller towns. It is thus crucial to survey the pricing of other developers in your locale to strike a balance between clients seeking top-quality work and undervaluing your services.

4. Maintenance and Support

Before crafting the final quotation, it is essential to clarify the nitty-gritty details about maintenance and support. WordPress sites necessitate continuous maintenance and security updates, and thus clients must be enlightened about responsibilities and charges. Will you provide maintenance and support services? If yes, how much will you charge? Do you expect the client to handle updates?

5. Your Workflow

Efficiency streamlines the process of crafting a WordPress website, decreasing the initial price and maximizing profit. Do you have a standard process you use for every project? Are you employing software or tools that expedite the workflow?

Conclusion

The price for the WordPress website takes into consideration the project scope, experience, market rates, maintenance and support, and workflow. Proper consideration of these factors stimulates delivery of high-quality work and establishes a fair price for your services. Communication with the client is the most crucial factor, sharing the expectations upfront to prevent future misunderstandings.