Unwrapping the Marvels of Opening Links in WordPress

WordPress is a smashing content management system that allows you to depict your creativity and handle your website with aplomb. It presents a smorgasbord of features, where one of the prime features is the competence to add links to your content.

Why is it important to open a link in a new tab?

Hold on almost there! Prior to diving into the knick-knacks of how chunks open links in a new tab in WordPress, let’s take a moment and discover the significance of doing that. Default WordPress functionality opens the link in the same tab or window when someone clicks on the link. Regrettably, this prevents the user from lingering on your website for too long as they’ll leave your website to view the linked website.

By opening a link in a new tab, it allows your users to explore the linked content without leaving your website, encouraging them towards a virtuous user experience. That way, they can easily return to your website without having to type your URL or hit the back button.

Opening a link in a new tab also keeps your website open in the original tab, thereby increasing the session time and reducing bounce rates. This is especially advantageous for online stores or blogs, especially content-based ones. And, once your user becomes your reader, they are likely to visit your portal again.

Two main methods of opening a link in a new tab in WordPress

Now that we have grasped the importance of opening a link in a new tab, let’s explore different ways of doing that in WordPress.

A. Using the Classic Editor

If you’re using the Classic Editor, don’t brood over it, opening a new link in WordPress won’t cause a skull-buster. Here’s how to do it:

1. Step 1: Highlight the text you want to add a link to.
2. Step 2: Click on the ‘Insert/Edit Link’ button in the toolbar.
3. Step 3: In the ‘Insert/Edit Link’ window, enter the URL of the link you want to add in the URL field.
4. Step 4: Click on the ‘Open link in a new tab’ checkbox under the ‘Target’ segment.
5. Step 5: Click on the ‘Add Link’ button.

And voila! You have added a link to the text with the target set to open in a new tab.

B. Using the Block Editor

But wait, there’s more to explore. If you’re using the block editor, rejoice, for opening a new link in WordPress is as crystal clear as it is with the classic editor. Here’s how to do it:

1. Step 1: Add a text block to your post or page.
2. Step 2: Type in the text you want to add the link to.
3. Step 3: Highlight the text you want to add the link to.
4. Step 4: Click on the ‘+’ icon to add a new block.
5. Step 5: Select the ‘Link’ block from the menu.
6. Step 6: In the ‘Link’ block, enter the URL of the link you want to add in the URL field.
7. Step 7: Click on the ‘Open link in a new tab’ checkbox under the ‘Link Settings’ segment.
8. Step 8: Click on the ‘Apply’ button.

Hurray! Your link is now added to the text with the target set to open in a new tab.

Conclusion

Opening a link in a new tab in WordPress can be a game-changer in terms of user engagement and reduced bounce rates. Whether you’re using the Classic Editor or the Block Editor, the process of opening a link in a new tab is as easy as falling off a log.

By following the steps outlined in this article, you can ensure that your users have a magnificent experience browsing your website while also exploring external content. Experiment with this feature today, and see the marvels it has on your web portal’s user experience.