Push notifications are a supremely potent and effective tool to keep your website users hooked and updated. With push notifications, you can effortlessly alert your visitors about the latest updates, interesting offers, new posts, promotional campaigns, and much more. This article explains the process of adding push notification services to WordPress websites.
Step 1 -Choose a Suitable Push Notification Service
Before integrating push notifications with WordPress, the user must select a suitable notification service. Several push notification services are available, and the choice may depend on your business requirements. Some prevalent services among users include PushEngage, OneSignal, Webpushr, Pushcrew, etc. Once you’ve made your choice, download their WordPress plugin to make the integration effortless.
Step 2 – Create an Account with the Service
After selecting and downloading the plugin, you need to create an account with the service. Although most services ask for email address and password during registration, you may need to provide additional information like company names, URLs etc. Upon creation, the service will provide you with an API key and publisher ID which you’ll need to integrate the service into the WordPress Plugin settings later.
Step 3 – Install and Activate the Plugin
To use the Push Notification service, you must download and activate the plugin on your WordPress website. You can find the plugin URLs either on the service website or WordPress plugin repository. Once you’ve located the appropriate plugin, log in to the WordPress dashboard and navigate to Plugins > Add New. At this point, the process may vary slightly depending on your choice of plugin. However, most plugins will need permission to activate the license.
Step 4 – Configure the Plugin Settings
After installing the Plugin, you need to configure the settings to suit your requirements. Depending on the plugin, the settings may differ. However, users must authenticate their connection with the plugin and service by entering their publisher ID and API key. Some services have additional settings, like theme colour, delivery time, frequency, segmentation, automation rules, and user behaviour.
Step 5 – Test the Push Notifications
After configuring the plugin settings, it’s time to test the notifications. Visit your WordPress website and enable the notifications depending on your selected plugin. After you’ve enabled the notifications, access the website via another browser or device. You should see a pop-up asking you to enable or disable the notifications. Allow the notifications, and you should receive a test message with settings that you’d configured before. In case of any issues, consult the plugin documentation or contact the support team of your push notification service for assistance.
Adding push notifications to your WordPress website can result in better user engagement and retention. By creating an account with the service, activating the plugin, and configuring the settings, you can effortlessly send targeted and personalised notifications to your subscribers. After testing the notifications, analyse feedback and comments to optimise them continuously.