Creating Newsletters on WordPress

Newsletters are an awesome way to keep your audience informed about your business or organization. Not only can you provide exclusive content, but you can also make special announcements and offer deals to your subscribers all through WordPress. If you’re feeling perplexed on how to make a newsletter with WordPress, keep reading for some helpful tips and tricks.

Step 1: Decide on a Newsletter Plugin

The first step in creating a newsletter on WordPress is to choose a plugin. With so many to choose from (like MailPoet, Newsletter, and Sendinblue), you have options. Consider your unique needs, goals and desires to determine which plugin best aligns with your business.

For example, MailPoet is free and perfect for those starting out. This WordPress plugin allows you to send newsletters, post notifications and welcome emails to your subscribers. Plus, it has an easy-to-use drag and drop editor, and a subscription widget for the sidebar of your website.

Step 2: Configure Your Plugin

Once you’ve installed your chosen newsletter plugin (like MailPoet), the next step is to configure the settings. To do this, head to the ‘Settings’ page under MailPoet > Settings.

Under ‘Basic,’ choose your email sending domain, enable or disable double opt-in, and configure the unsubscribe link. Next, go to the ‘Sender’ tab and enter the name, email address, and reply-to email for your emails. Finally, the ‘Sending’ tab allows you to configure your email sending server.

Step 3: Create Your Newsletter

After you’ve configured your plugin, it’s time to create your first newsletter. Go to MailPoet > Emails > Create New to get started.

MailPoet’s editor is intuitive, and gives you the ability to customize pre-designed templates. You can add images, headings, paragraphs, and buttons easily thanks to the drag and drop feature. Plus, it allows you to edit the content in HTML mode so that you can insert your custom CSS or HTML code.

Step 4: Add Your Subscribers

Now that your newsletter is complete, it’s time to add subscribers. Under MailPoet > Lists > Create New List, type the name of the list and the intended email recipients.

You can add subscribers manually, import them from a CSV file, or use the MailPoet subscription widget. Manually add subscribers by going to MailPoet > Subscribers > Create Subscriber and fill in their details. Alternatively, you can import subscribers by uploading a CSV file under MailPoet > Subscribers > Import. Finally, you can use MailPoet’s subscription widget to be added to your website’s sidebar or any other widgetized area.

Step 5: Send Your Newsletter

When sending a newsletter, you have two options: immediate or scheduled. To send a newsletter immediately, go to MailPoet > Emails and click on the “Send” button next to the email you want to send. For scheduled newsletters, click on “Schedule” instead of “Send,” select the date and time, and click on the “Schedule” button.

Conclusion

Creating and sending newsletters in WordPress is straightforward and easy to do. Newsletters keep your audience informed and connected with your business or organization. By following these simple steps and choosing the right WordPress plugin, you can create newsletters that are both effective and visually appealing.